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Monthly Archives: April 2010
The Handicap Principle
The handicap principle, first espoused by biologist Amotz Zahavi, shows how apparently maladaptive traits can evolve which signify the genetic fitness of an individual. The peacock’s tail is perhaps the most recognizable manifestation of the handicap principle at work. Peacocks … Continue reading
Posted in Life Sciences
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Liverpool: Champions League 2005
The Champions League Final of 2005 presented Liverpool with a task which is familiar to England sides at international tournaments. They faced a technically sophisticated team that was likely to outnumber them in central-midfield. Liverpool initially set up under a … Continue reading
Posted in Physical Sciences
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Wing-back (part 4)
Will wing-back Ashley Le Sansom ever see eye-to-eye with new boss Glenn Keegan? To see previous instalments of WCC’s thrilling graphic story, please go to the Student Union archive.
Posted in Student Union
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Election Fever
With the General Election approaching in the UK, WCC considers how the principles of the main political parties might inform England’s tactics in South Africa. In the past The Labour Party aimed for a fair society based upon collectivist principles. … Continue reading
Posted in Social Sciences
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Boo Boys!
The success of our national football team can bolster a sense of collective wellbeing and, therefore, help the individuals belonging to this collective to sustain a positive self-concept. When the team fails to measure up to expectations it could damage … Continue reading
Posted in Life Sciences
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You are the ref!
It is 2-2 between England and Germany in the World Cup final. The game has just entered the second minute of added time (the fourth official has indicated that three minutes of additional time are to be played). A ball … Continue reading
Posted in Student Union
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Brand
In the age of abundance, brand is sovereign. Product brands provide the contemporary means by which the consumer can inscribe their lifestyle with the appropriate emblems of social standing. For example, mobile phone companies portray a fun vibrant brand image … Continue reading
Posted in Social Sciences
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England’s Penalty Takers
England have been knocked out in penalty shootouts on many occasions over the years. It’s become a little tedious now, so it would be great if they could win one – perhaps in this year’s final. England seem to be … Continue reading
Posted in Physical Sciences
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