Monthly Archives: April 2010

The Handicap Principle

The handicap principle, first espoused by biologist Amotz Zahavi, shows how apparently maladaptive traits can evolve which signify the genetic fitness of an individual. The peacock’s tail is perhaps the most recognizable manifestation of the handicap principle at work. Peacocks … Continue reading

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Liverpool: Champions League 2005

The Champions League Final of 2005 presented Liverpool with a task which is familiar to England sides at international tournaments. They faced a technically sophisticated team that was likely to outnumber them in central-midfield. Liverpool initially set up under a … Continue reading

Posted in Physical Sciences | 2 Comments

Wing-back (part 4)

Will wing-back Ashley Le Sansom ever see eye-to-eye with new boss Glenn Keegan? To see previous instalments of WCC’s thrilling graphic story, please go to the Student Union archive.

Posted in Student Union | 4 Comments

Election Fever

With the General Election approaching in the UK, WCC considers how the principles of the main political parties might inform England’s tactics in South Africa. In the past The Labour Party aimed for a fair society based upon collectivist principles. … Continue reading

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Boo Boys!

The success of our national football team can bolster a sense of collective wellbeing and, therefore, help the individuals belonging to this collective to sustain a positive self-concept. When the team fails to measure up to expectations it could damage … Continue reading

Posted in Life Sciences | 3 Comments

You are the ref!

It is 2-2 between England and Germany in the World Cup final. The game has just entered the second minute of added time (the fourth official has indicated that three minutes of additional time are to be played). A ball … Continue reading

Posted in Student Union | 5 Comments

Brand

In the age of abundance, brand is sovereign. Product brands provide the contemporary means by which the consumer can inscribe their lifestyle with the appropriate emblems of social standing. For example, mobile phone companies portray a fun vibrant brand image … Continue reading

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England’s Penalty Takers

England have been knocked out in penalty shootouts on many occasions over the years. It’s become a little tedious now, so it would be great if they could win one – perhaps in this year’s final. England seem to be … Continue reading

Posted in Physical Sciences | 5 Comments